Here’s the story:
- German ad agency launches expensive, lame ad campaign to convince people to “cheer up”.
- Campaign gets ridiculed on German blogosphere.
- Head of ad agency writes memo dismissing blogs as “the toilet walls of the Internet”.
- Memo gets leaked onto internet.
- Head of ad agency gets ridiculed on German blogosphere, and has to issue an apology (although it’s obviously not a sincere apology).
Looks like Old Media is getting a bit frustrated. I guess this agency was happier in the days when agencies would just produce their campaigns, and consumers would consume them. Kind of annoying that those consumers can talk back now. Especially if your campaigns suck.
Link: MediaGuardian.co.uk | Media | German ad boss apologises to bloggers
